The Best Rides.it’s about the journey! ‘The Best Rides’ was conceived in ‘The Best Way’, over a pint in our local pub in August 2005. Two bikers Chris and Kevin were reflecting on their enjoyable long weekend tour to the Highlands of Scotland (fantastic). The tour was undertaken to have fun and get some miles under new biker Chris’s belt. Chris had planned the tour and commented on how much research effort went into working out the best route for motorcyclists. There must be an easier way, and two creative pints later, the concept of a route planner for motorcyclists was born, the Brand was formulated December 2005, with the website starting in June 2006. As it is hard to take the internet with you on your bike The Best Rides Motorcycle Atlas for the UK soon followed in June 2007. Success of the UK atlas and market research indicated a demand for a similar product for France so next came ‘The Best Rides France Motorcycle Atlas’ for February 2009. Both atlases are designed to fit in a tank bag or inside pocket and withstand the rigours of motorcycling but most importantly they have over 300 recommended rides highlighted in them, The Best Rides.it’s about the journey! The Best Rides is owned and operated by Chris Cook of CC5 Ventures Ltd a small business based in the East Riding of Yorkshire.